About Heather

As Strategic Marketing Advisor for Daydream Communications, Heather brings a proven track record of elevating brands and fostering meaningful connections between healthcare organizations and their communities. Her collaborative leadership style and deep healthcare marketing expertise make her an invaluable partner in helping organizations achieve their strategic marketing objectives.

With deep roots in healthcare marketing leadership, Heather's expertise was shaped during her tenure within the Yale New Haven Health System at Greenwich Hospital and her decade-long role as Director of Marketing and Business Development at Silver Hill Hospital. Her strategic approach consistently delivers results, from launching successful service lines to implementing research-backed campaigns that expand market share and strengthen community connections.  Heather also leads the marketing and communications efforts for Spectrum Healthcare Partners and oversees the marketing consulting service line for Spectrum Management Services Company. 

Heather's comprehensive toolkit spans strategic planning, brand development, digital marketing, and market research. She excels at building high-performing marketing teams and developing innovative programs that drive revenue growth while maintaining authentic healthcare relationships. Her analytical mindset, combined with strong business acumen, enables her to translate complex market research into actionable strategies that resonate with healthcare audiences.