FEATURED PROJECT
Boone County Alliance
Daydream Communications was hired to enhance Boone County Alliance’s digital presence by developing a user-friendly website, creating a high-performing monthly newsletter, and revitalizing their social media strategy. Their efforts have significantly increased engagement, surpassing industry benchmarks and strengthening community connections.
Website Development | Digital Marketing | Social Media Management
The Work
Boone County Alliance partnered with Daydream Communications to strengthen their digital presence and improve engagement with their community. The project focused on three key areas: developing a user-friendly website, creating a high-performing monthly newsletter, and revitalizing their social media strategy.
By enhancing these communication channels, the goal was to increase awareness, build stronger connections, and ensure that important coalition messages reached the right audiences effectively.
The Proccess
To achieve these goals, we took a strategic, community-focused approach. The website was designed to be both visually engaging and easy to navigate, ensuring that visitors could quickly access important information. For the newsletter, we implemented compelling content strategies to drive higher engagement, using well-researched articles aligned with the coalition’s mission. Social media efforts centered on creating meaningful, shareable content that resonated with both youth and caregivers, helping to expand Boone County Alliance’s digital reach and influence.
The Results
Our work with Boone County Alliance has produced measurable success, significantly enhancing their online engagement. The newly developed website became a central hub for community resources, while the monthly newsletter consistently outperformed industry benchmarks with an impressive 45.48% open rate and 6.64% click rate. Social media engagement also saw major improvements, with Facebook reaching over 15,000 people and Instagram generating over 9,000 views within just a few months. Boone County Alliance’s strengthened digital presence now ensures that their vital messaging continues to reach and inspire their community.
