FEATURED PROJECT
Get Vaccinated CT
Daydream Communications and Camelo Communication partnered to produce a public awareness campaign for six local health departments in Connecticut. The goal was to provide reliable information about vaccines, dispel myths, and connect people with local resources for vaccinations.
Graphic Design | OOH | Digital Marketing | Social Media Management | Public Relations
The Work
Daydream Communications, in partnership with Camelo Communication, developed Get Vaccinated CT, a public awareness campaign for six local health departments in Connecticut. The initiative aimed to provide reliable vaccine information, dispel misinformation, and connect residents with local vaccination resources. The campaign included a comprehensive website, a multilingual toolkit (English, Spanish, and Creole), a digital and outdoor advertising campaign, public relations efforts, and a strategic social media presence.
The Process
To maximize reach and engagement, we launched Get Vaccinated CT with three targeted four-week media “boosts.” Our team developed compelling and accessible campaign materials, ensuring they were culturally and linguistically inclusive. The campaign was promoted through a mix of digital, streaming, and outdoor ads, complemented by a strong social media and PR strategy.
The Results
The Get Vaccinated CT campaign successfully drove awareness and action across Connecticut. It generated over 17 million impressions over three months; 3.9 million impressions through digital, streaming, and more than 5 million impressions in outdoor ads, while the campaign website saw 10,000+ users and 20,000 page views in a single month. Google Ads played a significant role, driving 70% of web traffic. We also secured a live in-studio interview on Fox 61 for a public health expert, further reinforcing the campaign’s visibility. By combining strategic media placements, multilingual messaging, and expert-led outreach, the campaign effectively conveyed the key messages to the communities.
