FEATURED PROJECT
Ronald's Story
Daydream Communications partnered with Kyle Norton Photography to produce“ Ronald’s Story” for the Stratford Partnership for Youth and Families. This short film premiered at a community event in August 2024 for International Overdose Awareness Day.
Video Production
The Work
The Nelson family of Stratford, CT wanted to share the story of their son, Ronald, to help reduce the stigma surrounding substance use disorder. After losing Ronald to an overdose in May 2023, they partnered with the Stratford Partnership for Youth and Families to raise awareness and spark conversation within the community. The organization hired Daydream Communications to bring their vision to life through a short film, Ronald’s Story, which honors Ronald’s life and encourages open dialogue about addiction and recovery.
The Process
To ensure Ronald’s Story authentically reflected the Nelson family's experience, our team met with Amy Nelson and the Stratford Partnership for Youth and Families to understand their message and goals. We collaborated with Kyle Norton Photography to produce the film, working closely with Amy throughout the process to refine the narrative and guide her through filming. Our goal was to create a piece that was both deeply personal and impactful, helping to reach those affected by substance use disorder and encourage greater understanding.
The Results
Ronald’s Story premiered at a Stratford town event in August 2024 for International Overdose Awareness Day. The film resonated deeply with the community, becoming the most shared post on the organization’s Facebook page, with 114 shares, 14,155 people reached, and over 17,000 impressions. To date, it has been viewed nearly 1,800 times, extending the Nelson family’s message beyond Stratford and helping to foster meaningful conversations about addiction, loss, and hope.
