CREATIVE DIRECTOR
Tracy Dwyer
Blending creativity and strategy, Tracy crafts award-winning designs and impactful user experiences that inspire engagement and drive results.
Hobbies
Gardening, beekeeping, cooking and baking.
Travel Dreams
Italy, New Mexico, Redwoods National and State Parks.
Favorite Season
Spring - I get to plan my garden and summer adventures!
Favorite Food
Hot bowl of Pho and pignoli cookies.
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About Tracy
Tracy graduated from SUNY New Paltz with a BFA in Graphic Design and has since built a multifaceted career blending creative artistry with strategic problem-solving. She further honed her expertise by earning a Web Design Certificate from Boston University’s Center of Digital Imaging Arts and a Google UX Design Professional Certificate. Tracy’s unique balance of left-brain precision and right-brain creativity enables her to design captivating user experiences and bring them to life through seamless front-end development.
Over the years, Tracy has led award-winning campaigns and developed impactful branding and web solutions for clients in healthcare, education, and nonprofit sectors. From designing visual identities for grassroots organizations to crafting user journeys for websites recognized on national stages, her work demonstrates a commitment to creativity, accessibility, and measurable results. Her portfolio includes collaborations with organizations like Nuvance Health, Harney & Sons Fine Teas, and The Hub CT, where her designs have inspired engagement and growth.
Tracy spent seven years as a board member of Fall Kill Creative Works, an organization dedicated to arts education and creative opportunities in Poughkeepsie, NY. Now a volunteer, she continues to support their mission and consults with the board as needed. Tracy is also one of the founders and co-hosts of ArtKidz podcast.
🏆 2024 Gold Communicator Award – OK to Talk About It Website Design
🏆 2024 Silver Communicator Award – OK to Talk About It Billboard Design
🏆 2024 Lamplighter Award of Excellence – OK to Talk About It Campaign